Product Presentation

Sample Dialogue 1 Presenting New Products

(A= Miss Alice Wang, a Chinese businessperson; B= Mr. Miller, an Australian

businessman.)

A: Good morning, Sir. Welcome to our shop. Is there anything I can do for you?

B: Good morning. I’d like to buy a photocopier.

A: Would you please take a look at our photocopier on show first?

B: It seems quite common except for the design. In what way is it better than other

brands? Could you tell me about this model?

A: Yes. This one is our latest product. It was launched this year. As you can see it has

an attractive design. Compared with other products, it is relatively small in size,

light in weight, easier to operate, and the most important of all, it saves energy.

B: What are its measurements and weight?

A: It is 34cm wide, 56cm long, 32cm high, and it weights 12 kilograms. This model

has five colors available: white, grey, green, yellow and blue.

B: How many sheets of paper can it copy per minute?

A: It can make 110 copies a minute. It’s quite fast, isn’t it? What’s more, this model

makes little noise while in operation.

B: How does it sell in Europe?

A: It sells quite well in the European market. Now we’re flooded with orders.

B: Oh, really? Do you think it’ll find a ready market in Australia?

A: Sure, I strongly recommend this item to you. If you use this equipment, you can

save 15% of your energy costs.

B: That sounds wonderful. Would you please give a demonstration?

A: Sure.

getting-to know-you-type

Words and Lexical Phrases:

(product) be launched (产品)投放市场

be small in size 体积小

be light in weight 重量轻

save energy 节能

make little noise 噪音小

sell quite well in somewhere 在某处十分畅销

recommend sth. to sb. 向某人推荐某种商品

give a demonstration 演示一下

be flooded with orders (某人)接到大量的订单

Task:

You represent China National Electronics Imp & Exp Corp., South China Branch.

One of your latest products of this year is called “Sleep Help”. It looks like a radio,

but it can simulate different kinds of sounds, like those of wind, rainfall, ocean waves,

which will help you to sleep. It can also simulate the singing of birds in the morning

to wake you up. A businessperson from South Korea who read your advertisement in

China Daily is quite interested in your product. You should take the opportunity to

introduce your product to him. Your introduction should cover the following points:

the name of the product, its functions, its quality, its features and the prices.

Suggest Key:

A: Good morning sir. Welcome to our company. What can I do for you?

B: Good morning. I’m Robert King from South Korea. I’ve come here to find an

opportunity to do business with you.

A: I’m pleased to hear that. Can you tell me what item you are particularly interested

in?

B: I’ve learned from you English newspaper China Daily that you export a new

product called “Sleep Help”. I’m very interested in the product. Can you tell me

about it in detail?

A: Sure. This product was just launched last month and it sells quite well at home and

abroad. Sleep Help looks like a small radio, very light in weight. It can simulate

different kinds of sounds, like those of wind, rainfall, ocean waves, which will

help you to sleep well. Moreover, it can simulate the singing of birds in the

morning to wake you up, so you needn’t worry about oversleeping.

B: Sounds wonderful. What about its quality then?

A: You needn’t worry about its quality at all, because it is guaranteed for three years.

You’ll be offered after-sale service, free of charge.

B: Well, in that case, I’ll report it to my boss, and then I’ll inform you of the quantity

we’d like to take.

A: OK. We hope we can close a deal with you.

B: So do I.

Sample Dialogue 2 Recommending Products

(A= Mr. Brown from America; B= Mr. Liu, a businessperson from China.)

A: Good afternoon, sir. Welcome to our exhibition hall.

B: Thanks. You are exporting garments, aren’t you?

A: Yes. Would you like to take a look at the products on display here? We have just

got in a fresh stock of silks, and we have a complete range of specifications for

you to choose from. I’m sure you’ll find the right thing you’re really interested in.

B: Oh, you’ve got such a great variety of products. Are they all made of natural silk?

A: Yes. All the exhibits are made of real silk. The quality is excellent and the prices

are quite competitive.

B: Good. How are they selling in the overseas market?

A: They are selling quite well, and enjoy a wide popularity in the world market.

B: But which brand sells best? Could you recommend it to me?

A: Sure. This Lover series is selling best in European countries.

B: What is the superiority of the Lover series?

A: They are fine in quality, beautiful in design, bright in color and superb in

workmanship. Wear them on hot summer days, and you will feel cool and

comfortable.

B: That’s good. How about these Taiji shirts? The designs are quite special and the

cloth feels quite soft and smooth. Are they made of silk, too?

A: Yes. They are also made of natural silk. The styles of these silk shirts are quite

popular with middle-aged and old people. Every year we receive a lot of orders

from our clients at home and abroad.

B: That’s marvelous. May I take some brochures?

A: Sure, here are the brochures for the products. You can get all information from

them.

B: Thank you.

Words and Lexical Phrases:

products on display 展出的产品

get in a fresh stock of sth. 新进一批……货物

have a complete range of specifications 全部的规格都有

be of excellent quality 优质

enjoy a wide popularity in somewhere 在某地普遍受欢迎

be fine in quality 质量上乘

be beautiful in design 款式漂亮

be bright in color 颜色艳丽

be super in workmanship 做工一流

meet with a great favor in somewhere 在某地备受青睐

be popular with middle-aged and old people 很受中老年人的欢迎

Task:

You represent Xiaxin Mobile Phone Company to present the latest model of

your mobile phone. You may give your presentation by going through the following

steps: extend greetings---state the purpose of your speech---describe the latest model

of your mobile phone (features: light in weight, beautiful in design, easy operation,

reasonable in price; functions: WPA browser, reminders, sending and receiving E-mail,

stopwatch, watching TV programs, receiving radio programs and so on.) You should

answer the questions raised by your customers and express your hope to develop

business relations with them on the basis of equality and mutual benefit.

Ladies and Gentlemen,

Thank you very much for coming to our company for a visit. I’m pleased to take

this opportunity to present you our company’s latest model—Xiaxin MB06. I’d like

to brief you on the features of this product. If you have any questions, please don’t

hesitate to interrupt me.

Firstly, Xiaxin MB06 is light, elegant, easy to operate and very convenient to

carry. Wherever you go, it will be a good companion and always at your service.

Secondly, this type of mobile phone has more functions than others. You can use

it to receive TV programs, send E-mails to your family or friends, look up English

words and go on the internet. In addition, it has all the usual features such as clock,

alarm, reminders, stopwatch, countdown timer, calculator, currency converter, etc.

With it, you’ll have an efficient help.

Thirdly, the market price for Xiaxin MB06 will come down to as low as 2,500

yuan, which is about half the price of other foreign mobile phones. Those people who

enjoy saving money will like this type of mobile phone.

Last, but not least, this type of mobile phone is guaranteed for three years.

During this period, if anything goes wrong with it, it can be sent to us for maintenance

free of charge.

Now we are considering exporting this new product to the United States and

Europe. We need reliable agents to help market our products. You are warmly

welcome to join us. Thank you.

Sample Dialogue 3 Comparing Products

(A= Mr. Liu, a Chinese businessman; B= Mr. Thompson, a salesman from

Britain.)

A: I must say that our customers are very fastidious about quality now. So I’m very

much concerned about the quality of your product.

B: I understand your concern, Mr. Liu. You may rest assured that the quality of this

model is superior that of any other model in its range. Our customers all have high

comments on it.

A: As you know, the sale of products greatly depends on quality. In the past we’ve had

quite a few problems in this respect. And we suffered heavy losses as a result of it.

B: I’m sorry to hear that, but in the case of our products, it is absolutely unnecessary

to worry about it. I can assure you.

A: Could you please tell me what varieties and designs you have for export?

B: At present we have a lot of varieties available from stock. As for patterns, there are

many for you to choose form. Besides, we can make products according to the

samples you supply so as to meet your customer’s requirements.

A: By the way, do you use the latest ISO standard?

B: Yes. Our government is very strict with enterprises in this regard.

A: How about your after-sales service?

B: Don’t worry about it. We guarantee you the most reliable quality as well as

comprehensive after-sales service.

A: Thank you for the information.

B: You’re welcome.

Words and Lexical Phrases:

be fastidious about sth. 对……很挑剔

be concerned about sth. 对……担心/关心

rest assured about sth. 对……尽管放心

be superior to sth. 比……更优越

have high comment on sth. 对……的评价很高

suffer heavy losses by it 因此而遭受严重损失

have a lot of varieties available for stock 备有很多品种的货物

make products according to the samples 按照样品加工产品

meet sb’s requirements 满足某人的要求

Task:

A Singaporean businessman learns from Beijing Review that you have handled

export of digital cameras for many years, and your products are well received with

customers at home and abroad. He comes to look into the possibility of doing

business with you. You should introduce your newly developed digital cameras to him.

You can refer to the following when presenting your product. 1. the features: light in

weight, easy to carry, 2. with high pixel (像素): 5.0Mega, 3. wide LCD monitor (荧屏), 4. reasonable price: US $ 260 per unit, about half the price of other digital

cameras.

Suggest Key:

A: Welcome to your company, sir.

B: Thank you. I’m David Li from Singapore. I got the news from Beijing Review that

you’ve been exporting digital cameras for many years and your products are well

received in our country, so I am here to explore the possibility of doing business

with you.

A: Thank you for your interest in our products. We’d like to do business with all

friends at home and abroad. Will you please sit down and have a cup of coffee?

B: Thank you. Can you tell me something about your products?

A: Sure. Please look at these newly developed products here. These new products

have such features: First, they are light-weighted, so you can carry and take

pictures with them without getting tired. Second, they have wide LCD monitors

and 5.0Mega pixels. The pictures taken with them look accurate and perfect. Third,

the price is quite reasonable. It costs $ 260, about half the price of other digital

cameras.

B: That sounds great. How about their quality?

A: They are of excellent quality and elegantly designed. We haven’t gotten any

complaints from our clients.

B: How long is the guarantee on your products?

A: Three years. Our products are sold with money back guarantee. In addition, we

also provide after-sales service of charge within three years.

B: That’s great. Thank you for your information.