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2024年1月4日发(作者：酷搜网kolsou官网)
商务英语考试满分作文三
2015年商务英语考试满分作文（三）
Introduction
This proposal sets out to examine options forthe successful
globalisation of ourˉBorders initial marker under
consideration isContinental Europe. For the purposes of
thisproposal, we will be considering three aspect of thebrand,
namely our logo, the ˉBorders concept andfinally, the product
itself, ˉBorders wellington boots.
Findings
The following findings summarise our keyfindings.
It was found that our existing logo, a pair of wellington boots
encircled by the wordˉBorders, is visual enough to be used in
markets where English is not widely spoken.
Attitudes to outerwear differ throughout Europe and our
boots are likely to appeal todifferent market sectors in different
areas. This has serious implications for the benefits we wishto
publicise. Although Danish farmers would be willing to purchase
such a high qualityproduct, farmers in some countries are
unlikely to choose a British brand over a domesticproduct.
However, the very Britishness of the product would appeal to the
style-consciouselements of the French and Italian markets,
summoning up images of the English upper classesand country
houses.
Our current product is multi-purpose and as such would not
need adapting to suit differentsectors of the European market.
Conclusions
It was agreed that although the present logo and product are
suitable for globalisation asthey stand, we propose that the
Borders concept be adapted for different markets.
Recommendations
We recommend that further studies be carried out into the
marketing strategies bestsuited to different European regions.
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