会展英语

第一部分 会展简介about MICE

第一节 会展的定义和分类 Definition and Classification of MICE

一．会议的分类

二．展览的分类

第二节 会展中心常见的组织结构和职位 Organization Chart and Position of Convention and

Exhibition Center

一． 会展中心常见的组织结构Organization Chart of a Convention and Exhibition

Center

二． 会展中心常见职位 Position of a Convention and Exhibition Center

第二部分 展览及其服务 Exhibition and Service

第一章 招展Exhibition Invitation

第一节 展会招展函的主要内容及样板Main Contents and Sample of the Exhibition Invitation

Letter

一．招展函的主要内容 Main Contents of the Exhibition Invitation Letter

二．招展函样板 Exhibition Invitation Letter Samples

1. 展会介绍

2. 以往展会回顾

3. 本届展会的特色和创新之处

4. 展会招商和宣传推广计划-1---传统展会

5. 展会招商和宣传推广计划-2—传统展会

6. 参展办法

7. 其他信息

第二节 参展信息手册的主要内容及样板 Main Contents and Samples of the Exhibitor

Manual

一．参展信息手册的主要内容 Main Contents of the Exhibitor Manual

二．参展信息手册样板 Exhibitor Manual Samples

(一) 前言

1样板1—侧重性前言

2. 样板2—一般性前言

(二) 展览场地基本情况

1. 展馆交通图样板

2. 展馆及展区平面图

3. 展览场地的技术参数展馆的水电供应情况等

(三)展会的基本信息

(四)展会规则

1. 有关证件的使用和管理规定 Regulation of Badge Usage and Issue

2. 消防及安全条例 Fire and safety Regulation

3. 展品安全及其保险（Exhibit Security and Insurance）

4. 展出规定 Stand Operation

5. 展台清洁Stand Cleaning

6.展馆损坏及赔偿Ｈall Damage & Penalty

7.知识产权Intellectual Properey Rights

8.不可抗力Force Majeure

(五)展位搭建指南

（六）展品运输指南

（七）旅游指南

（八）相关表格

1. VIP客户邀请申请表

2. invitation Tickets Application Form 参观券申请表

3． Exhibitor Passport Application form 参展商通行证申请表

4. 境外人员邀请函

5. Contractors information 承包商资料录入表

6. Exhibit Detail 展品资料

7. Invitation Letter for Visa Application 申请签证邀请函

第三节 报名与预订展位 Application and Booth Reservation

一． 受理参展商报名与预订操作流程 Flow-chart of Handling with Application and Booth

Reservations

二．受理国内客商出国参展，观战申请一般流程Flow-Chart of Handing with Application for

Outbound Exhibitions

三．受理展位预订需特别留意的要素Key Factors in Booth Reservation Record

四．展位预订表样本Samples of Booth Reservation Form

1.展会承办商向展馆预订展位

2.参展商向展会组织方预订展位

3.参展商通过展会组织方预订客房

4.展位租金标准（样板）

五．展位预订确认书Letter of Confirmation

六．常见的展位类型Booth Types

1光地展位Raw Space/Bare Space

2.摊位Booth

七．展会设备收费价格表样板 Service Rate Chart Samples

1.展台用水,电，气价目表Price for Water Supply, Electricity and Compressed Air

2.电器及通讯设备租用Additional Equipment Rental

3.道具租赁价目表Rental for Furniture

4.花 租赁价目表Rental for Flowers and Plants

八，经典对话Classical Workplace Dialogue

九．常用句型Useful Drills

第二章 布展Exhibition Installation

第一节 报关 Customs Declaration

一． 展览会备案 Exhibition Reporting and Registering

二．一般展品出入境通关流程Flow-Chart for General Exhibits to get Through the Customs

1. 国外展品入境通关流程图

2. 国外展品出境通关流程图

3. 国外展品出入境报关手续流程图

三．常用报关单证Frequently Used Documentation for Customs Declaration

1. 国外展品进出境所需报关单证

2. 国内展品出入境报关的主要单证

四．常用报关单证样板Documentation Samples

1,出口货物报关单样板

2.展品报关清册样板

3. 暂准展览报关清单样本

4. 进口展览品报关清单样板

5. 代理报关委托书样板

6. 原产地证明书样板

五．展品进口报关常见形式Common Methods of Import Declaration

1. ATA形式

2. 保税形式

3. 再出口形式

4. 进口形式

第二节展品运输与保险Exhibits Transportation and Insurance

一． 展品运输Exhibits Transportation

1. 展品运输流程图

二，展品运输指南样板Sample of Transportation Guidelines

1. 指定承运商的联系方式Official Freight Forwarder

2. 货运途径Shipping Routing

3. 收获人信息Consignee

4. 运输时间安排表Shipping Deadline

5. 所需交付的文件Required Documentation

6. 唛头和包装要求Case Marking and Pacing Requirement

7. 服务及收费标准Services and Rates for Handing

8. 保险Insurance

9. 其他说明Others

三．代理运输合同Transportation Agreement

第三节 展台搭建拆卸Booth Construction and Dismantling

一，展台搭建的原则Principles for Booth Construction

二，展台承建与租赁服务Construction and Rental Services

1. 标准摊位装修表格样板

2. Standard Package Stand Configuration 标准展台基本设施

3. 标准摊位装修表格样板

4. 特殊装修申请表样板

三． 展台搭建与拆卸须知Instruction for Booth Construction and Dismantling

1. 标准展台Standard Booth

2. 光地展台Raw Space

3. 两曾式展台设计Double-Deck Booth Design

4. 展馆室内吊点Hanging Points

5. 非大会指定搭建商登记流程Registration Procedure for Non-Official Standfitting

Contractors

6. 展馆管理费用Hall Management Fee

7. 施工押金Construction Deposit

8. 加班费用Overtime Charge

9. 展台清洁Stand Cleaning

10. 电力供应Electricity Supply

11. 预订额外设施Additional Facilities

实用职业英语 会展英语

主编：胡志勇

ical Development of Exhibitions

of Exhibition

Unit3 Regional Development of Exhibition

Unit4 International and National Exhibition Organization

会展英语

Unit 1 Trade Show

TextA How to Organize a Trade Show?

TextB How to Organize a Trade Show Display?

Unit 2 Exhibition Planning

TextA A Guide to Successful Exhibition Planning in China

TextB The 20th China Harbin International Economic and Trade Fair

Unit 3 Booth Design

Text A Exhibition Booth Design

Text B how to Create an Exhibit Booth for Impact

Unit 4 Propaganda and Services

Text A Propaganda and Services of the Target Customers

Text B Services of the Target Customers

Unit 5 Shanghai World Expo

Text A Another Coming-of-age Party for Brand China

Text B Exibition Registration Procedure

Unit 6 Canton Fair

Text A Canton Fair Sends Multiple Signals on Promoting China's Double-Stable Policy to

Ensure Forign Trade Continued to Recover

Text B Canton Fair

Unit 7 Shanghai Auto Expo

Text A The 13th Intermational Automobile and Manufacturing Technology Exhibition Strikes

High Profile Pose Next Spring

Text B How to Organize an Exhibition

Unit 8 Exhibition Industry Development in China

Text A China Has Become the Focus of World Attenion Exhibition Big Country

Text B Third Shanghai Intermational Sofware and Applied Products Exhibition 2009

Unit 9 Exhibition Services

Text A Exhibitor Service Kit

Text B Hotel Reservation Form

Unit 10 Cninese Exhibition Industry

Text A Brief Report on the Chinese Exhibition Industry

Text B Exhibitor Identification Form and Free Entry in Exhibits Preview/Virtual Booth

Appendix:Exhibition Term

会展英语

Chapter 1 展会性质确定 Confirmation of the Exhibition Character

Unit 1 综合会展 Comprehensive Exhibition

Unit 2 专业会展 Professional Exhibition

Chapter 2 展会流程介绍 Introduction of the Exhibition Procedure

Unit 1 展会时间 Exhibition Time

Unit 2 展间交通 Exhibition Traffic

Unit 3 展见会议 Exhibition Meeting

Chapter 3 展会合同签订 Signing Exhibition Contract

Unit 1 权力义务 Rights and Obligations

Unit 2 付款方式 Payment

Chapter 4 展会效果确定 Confirmation of the Exhibition Impression

Unit 1 普效展厅 General Exhibition Hall

Unit 2 特效展厅 Special Exhibition Hall

Chapter 6 地接工作介绍 Reception Work Introduction

Unit 1 定点集合 Setting the Time of Assembling

Unit 2 预定航班 Making a Flight Reservation

Unit 3 准时接机 Meeting at the Airport on Time

Unit 4 地接交通 Local Traffic

Unit 5 入住酒店 Checking into a Hotel

Unit 6 安排旅游 Arranging a Travel

Unit 7 展前布置 Making Arrangements before an Exhibition

Unit 8 展品运输 Exhibit Shipping

Chapter 7 展品入场介绍 Introduction of Exhibition Opening Entrance

Unit 1 开闭管时间 Opening and Closing Time

Unit 2 通道指引 Route Direction

Unit 3 登记指引 Register Direction

Chapter 8 展厅介绍 Exhibition Hall Introduction

Unit 1 功能展厅 Functional Exhibition Hall

Unit 2 国家展厅 National Exhibition Hall